As a business broker, there are many different ways to build up your business. But where do you start? And more importantly where do you find the time to develop a prospecting plan? This is where a virtual assistant comes in. Today we’re diving into ten ways a MOD Virtual Assistant can help you boost you prospect new listings – from managing your LinkedIn page to sending personalized emails to connecting with local community groups and building email campaigns. By delegating these tasks to your assistant, you can focus on what you do best – closing deals!
Grow Your Online Network. Have your assistant manage your LinkedIn page. They can help grow your network by consistently scheduling posts, interacting with others’ posts, and connecting with local business owners.
Research Businesses to Create a Target List. Your assistant can look into local businesses to target for new listings. These contacts could be used for drop letters/mailings or, depending on what information you gather, drip email campaigns.
Send Personalized Outbound Emails to Target Lists. Your assistant can take their local business research a step further and send out personalized emails on your behalf. This helps you avoid sending a generic mass email that feels less genuine.
Research/Outreach for Local Power Partners. Local power partners are essential for brokers to grow their referral network. This could be bank representatives, members of business groups, or other businesses that provide B2B services in their market–similar to local business research, this is a great task to hand off to your assistant.
Oversee Drip Email Campaigns. Your assistant can create and monitor a drip email campaign with several emails sent to the same list over a period of time. For example, email #1 is sent, 30 days later email #2 is sent, 30 days later email #3 is sent, and so on. We recommend using MailChimp or Constant Contact as affordable, easy-to-use options.
Schedule Monthly Email Blasts to your Network. Another email item your virtual assistant can oversee is setting up monthly campaigns. These can also be done in a system like MailChimp and are an excellent way to stay in touch with your network of current listings, what’s been sold, major news in the industry/locally, and more.
Connect with Local Community Groups. Facebook groups for local businesses are another way to build relationships with your community. Have your assistant find them and interact for you.
Build a Network for Co-Broker Deals. Your assistant can research and schedule calls throughout the year to stay in touch with other brokers you could co-broker deals with.
Follow-Up for Referrals/Reviews from Past Clients. Referrals are crucial to any business, but where most fall behind with reviews or referrals is the follow-up. You may need to remind someone several times to leave a review or referral, which is why it’s a great job for your assistant.
Post and Interact on Social Media. Not only can your assistant help keep your social media pages active and up to date, they can also spend time interacting on your behalf in order to get more engagement and more followers.
By implementing these strategies, you can increase your visibility, build a strong network, and cultivate a strong online presence that will attract new clients and referrals. Don’t underestimate the power of outsourcing to a qualified assistant to take your business to the next level! Have questions about finding your perfect assistant? We’re ready to help!
