If you are a small business owner, you are aware of the importance of branding and marketing for your business. At the same time, you are most likely aware of how much time it takes to make your digital marketing efforts a success. When you hire a MOD Marketing Assistant for your business, you are hiring a professional with experiences across various platforms and different industries to bring fresh ideas to your advertising strategy.

Marketing is Overwhelming

When it comes to marketing, if you aren’t familiar with where to begin, you will be overwhelmed. Working with a marketing or branding agency is a great option as you are getting started on your journey. A marketing agency can provide you with a structured strategy to follow to achieve your goals. They can give you the what, why and how. BUT, what happens once the agency presents you with that strategy? They are done and YOU are left to do the work! Which is where hiring a marketing assistant comes in.

How Will a Marketing Assistant Fit Your Specific Business Needs?

The great thing about marketing is there are so many different routes to take for your business. Social Media Marketing is always a great starting point. In the current day and age, social media is where many of your customers are going to find you so you need to make sure you are present on those platforms. From there once you build up a customer base you can expand into email marketing and content management to assist with your search engine optimization. Whatever your needs, a marketing assistant can assess, and work with you on your business.

Social Media Marketing

Social media marketing is the most common route that small businesses use to connect with potential customers, create a brand identity, and keep up with current trends in the industry. In order to be successful with your social media marketing you need to be both entertaining and consistent. And that takes time! Your marketing assistant can create, post and monitor all of the posts going out on your social media platforms. They can interact with your customers and with other local businesses in your area to organically grow your reach.

Email Marketing

Email marketing is another great asset for your marketing strategy because email how most of us communicate with the small businesses around us.  With software options including Mailchimp or Constant Contact, your marketing assistant can send bulk emails to your customers on a consistent basis. We can help to organize your email contacts into segmented lists, design templates for easy drag and drop content each week, and help you decide on unique ideas for email campaigns.

Content Management

We hate to tell you this, but just having a website for your business isn’t enough these days. You need to keep all of your content consistent and organized so potential customers spend time learning about you and your offerings. But, just like everything else we mentioned, this takes time.  A marketing assistant can help you write weekly or monthly blogs; update content across the site, and organize your overall content strategy to meet specific objectives.